ReferralCandy Review: Referral Marketing
Disclosure: We are an independent ReferralCandy affiliate, not an employee. We receive referral payments from ReferralCandy - at no cost to you. The opinions expressed here are our own and are not official statements of the ReferralCandy company.
Here you will find an in-depth ReferralCandy review. You will find:
Table of Contents
And now it’s time for us to help you decide through ReferralCandy review whether is this the right tool for you or not.

What Is ReferralCandy.com?
ReferralCandy.com is a website that allows online merchants to set up referral programs with popular e-commerce platforms.
They offer a few different options merchants can use to customize their rewards.
Merchants can choose to send their customers coupons or cash, or they can create a custom reward.
They can also decide how often they want to reward their customers and whether to set a specific dollar amount the referred customer has to spend before they qualify for rewards.
How Does ReferralCandy Work?
Each customer gets a link they can share with their friends.
Once the friend clicks on the link, it leads to a webpage with a referral code they can use at checkout.
After that, they’re directed to the store so they can apply the coupon code.
ReferralCandy tracks the whole process from when they click on the link to when they make the purchase.
Once ReferralCandy confirms the sale is valid, they send the reward to the customer.
It could be cash or a discount on their next purchase.
Is ReferralCandy Legit?
Yes, ReferralCandy has received several positive customer reviews.
One customer said: All of our customers have the potential to become brand advocates and earn commissions in the process. Big fan of that.
What Does ReferralCandy Do?
ReferralCandy allows companies to set up referral programs for their customers.
ReferralCandy merchants can choose to send their customers a coupon, cash, or a custom reward for their referral.
How Do You Use ReferralCandy?
Merchants take the following steps to set up ReferralCandy:
Connect Your Store: ReferralCandy works with all e-commerce platforms through integrations or email connect.
It automatically connects with Shopify, and you can connect it to platforms like BigCommerce, WooCommerce, and Magento through apps.
You can use email to custom connect it with platforms it doesn’t support.
Set Up Your Rewards: You can choose coupons, cash, or create a custom reward.
When you choose the coupon option, you can choose a fixed dollar amount or a certain percentage.
You can also select a minimum order amount and expiration date for the coupon.
If you’re using Shopify, you can let the customer apply the coupon to all Shopify products or only certain ones.
If you choose cash as the reward, you can select a fixed amount or a percentage of the friend’s purchase amount.
The custom option lets you define your reward.
If you have t-shirts or gift cards for your brand, you could send a free t-shirt or a gift card.
ReferralCandy will keep track of custom rewards, but you have to fill them out yourself.
Because this last option isn’t automatic, ReferralCandy recommends merchants use the coupon or the cash option since it’s completely automated.
You can choose a minimum amount the recipient must spend before receiving their reward.
If you want your customer to spend a certain amount before using their reward, you can set that here.
You can also choose a review period, which will give you time to make sure the customer’s purchase is legitimate.
You can also select the number of referrals the customer has to make to qualify for a reward.
This limits how much money you’re giving away.
Connect Your Marketing Apps: ReferralCandy connects to your marketing stack to give you more insights on customers, sales, and traffic, This includes:
- Mailchimp
- Google Ads
- Google Analytics
- Facebook Pixel ID
- Adroll Advertiser ID
- Klaviyo ID
What Does ReferralCandy Work With?
ReferralCandy integrates with all major e-commerce platforms:
- Shopify
- WooCommerce
- Magento
- BigCommerce
- 3DCart
- LearnWorlds
- Volusion
- Limelight
How Is ReferralCandy Support and Help?
Customers who have used ReferralCandy’s support have said they’re super helpful.
They provide videos on topics like how to choose the right rewards, how to integrate with ReCharge, and how to test the referral process.
They also have handbooks about research, blogging, and conversion and provide email courses about referral marketing.
ReferralCandy: Things We Like!
Many merchants like that their customers can become brand advocates and earn a nice commission.
They also like it because it’s easy for people who are just getting started to set up without doing much.
Another client said it helped their business grow while keeping customers happy and their friends.
Additionally, people like that ReferralCandy automatically sends out rewards.
You just have to choose which discounts you want to give to customers and what rules make them applicable.
Other things we like about ReferralCandy:
- They use best practices that are proven to boost referral revenue for their templates.
- Their emails and pages work beautifully across all devices.
- It’s easy to customize templates.
- You can use HTML and CSS editing to customize templates further.
ReferralCandy also makes it easy to send email blasts.
You have the following options when inviting people to join your referral program:
- You can ask all the customers on your email lists to join your referral program.
- You can show customers a pop-up at checkout to invite them to join.
- Email new customers an invite after they buy or receive their products.
- Send them to a landing page to get their referral link.
- Embed a sign-up form in your online store, or add referral links to your newsletter.
ReferralCandy: Things We Don’t Like!
Some customers didn’t like that they couldn’t deeply customize content with HTML and could not see how contents perform singularly.
For example, they can’t see how many links are shared from the post-purchase pop-up or through different emails.
It can also be expensive if you don’t get a lot of business from referrals.
It costs $49, plus they charge you a commission on your sales 5% for the first $1000, 3.5% for the next $10,000, and 1.5% for the next $100,000.
Our Overall ReferralCandy Review!
Overall, ReferralCandy is an excellent tool for merchants who want to increase sales.
Referral traffic is a great way to increase sales, and ReferralCandy makes it easy to set up what they get from referrals.
ReferralCandy makes it easy for them to connect their store, choose the type of reward they want to give their customers, and invite their customers to join their referral program.
If you’re considering joining ReferralCandy, check it out, but remember, it can be expensive if you don’t get a lot of business from referrals.
We will give it a rating of 4 out of 5.
Final Thoughts
So, which ReferralCandy pricing plan do you want to choose, or do you have any technical questions?
Let us know by leaving your comments below right now.
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